In this video, I wanna talk about anticipating SURGE versus being a victim of SURGE, or chasing SURGE. Okay, don’t be a SURGE chaser, okay.
So, if you see SURGE in one area, don’t go there unless you’re just like a block or two away, because, by the time you get there, other drivers have got there, boom, demand is met.
Supply is there. Demand’s there. SURGE is gonna go down or be gone. Don’t chase SURGE. Rather, anticipate SURGE.
Now, this is a tricky thing. There’s a science, and it’s never gonna be completely consistent because people are constantly changing, other smart drivers are adapting, but what you want to do is you want to start tracking the rhythms of your city.
Where will there be a SURGE? Now, almost in every city, you know when you’re gonna have SURGE? 2:30 a.m. 2:00 a.m. at night, on Friday and Saturday, because that’s bar close.
Everyone’s going home. Most of them are drunk. Most of them have alcohol in them, and they need a ride. Great time.
You know, you’re going to get a SURGE right after a big sporting event. So anticipate [a] SURGE, and park yourself in that place so you’re there when it happens, rather than reacting.
Be proactive, not reactive, and I’m going to talk to you about third-party apps, and how you can know a little better, and how they can track the data.