How to Make the Most Money When a Major Event is Happening In Your City

As many of you know, when there is a major event going on in your city, the streets are bustling. Whether it’s a big concert, festival, sporting event, or conference, people are going to be out and about all day.

These large crowds bring with them strong money-making possibilities if you know how to capitalize on them.

For example, Uber drivers and Lyft drivers need to determine when it is worth their time to venture out.

Sure, sitting in traffic with a passenger during surge pricing is an easy way to rake in extra money. But if you aren’t on a trip and you’re stuck in bumper to bumper traffic you are wasting time.

It is vital for rideshare drivers to know where to be and when during special events.

Read on to determine how you can make excellent money during large events, rather than miss out on a fantastic and profitable opportunity.

Which Events Should I Pick When Driving for Uber or Lyft?

Let’s start with the basics. Uber and Lyft both do a decent job of helping new drivers figure out which upcoming events are happening in their local area.

Both companies try to ensure rider demand is met during the peak times. They do this by sending out notifications in the Uber app, so new Uber drivers would be wise to pay attention to these messages.

But if everyone is trying to work at the same time, in the same area, the odds of getting more than one ride at an event are unlikely. Due to this, it is vital for drivers to keep up-to-date on the prime time activities going on in their city. Use social media (there are a ton of great driver Facebook groups) and other online resources along with updates from Uber and Lyft.

Keep in mind, if Uber and Lyft are not informing drivers of an event, yet you know about it, you’re likely to get more rides. This can help you make a decision about whether you want to drive during the event as well as prepare for them when they come.

Now, if you live in a small town where these types of events rarely happen, be sure to mark your calendar when they do. Or, better yet, if you live close to a big city like Los Angeles or Seattle, consider heading up there during an event to rake in some extra cash.

Target events to look for are those with major headliners such as Beyonce, Taylor Swift, or a similar. These artists all have big followings, and it is safe to say that there will be a lot of people attending.

How Should I Prepare for the Event?

Once you have pinpointed which high-demand event you want to target, the next step is preparation.

Going out into a high traffic area without essentials is asking for a terrible time, so be sure to:

  • Fill up your gas tank
  • Charge your phone, and bring your phone charger
  • Keep snacks and water onboard for passengers
  • Store extra nutrition and hydration products for yourself in the glove box

Consider packing your vehicle with items for various weather conditions, too. For example, if it is cold out bring hand warmers. Other things to consider are energy drinks and coffee for night time travel.

These are a must if you are going to work most of the night and for many of these events, you will likely be out pretty late.

So come prepared. Significant events have lots of attendees, which means there will likely be a shortage of drivers.

Furthermore, riders in your vehicle may be intoxicated. If they are, there is the possibility of them getting sick. Take care of this potential issue beforehand. Equip your back seat with a receptacle.

Being prepared will help to keep you on the road. After all, no one wants to be in a vehicle after someone has thrown up in it, so be cautious and courteous when working these significant events.

Where Should I be at the Event?

Once you have identified an event, scope out the place. Figure out where the entrance, exit, and where the flow of people goes. You will make more money by meeting passenger demand.

This means being at the right place at the right time.

After familiarizing yourself with the area, show up early. We recommend being within the location at least a half hour before the event starts. Doing so increases your odds of picking up people headed to the festival or concert. Another good idea is to stay near public transportation drop-off locations. There are always people who don’t want to walk the final mile.

You will be able to stay on location and rake up a bunch of ride requests before the event starts.

The best strategy is to stay in the same surge area for five to 10 minutes after you drop a passenger off; yet, it is different from major events. Don’t stay long-term if the crowd isn’t there. As people disperse, they spread out, so try to stay on the outer edge of the event venue.

More than likely it will help you to reduce your downtime between rides.

Still, if you are not able to stay nearby due to a passenger needed to be across town do not be afraid to head back to the original location or a trusty downtown area. The odds are that by the time you make it back to the area, the event will almost be over.

This is ideal considering you’ll have an opportunity to earn money to cover the out of pocket expense you endured on the return trip.

It is important to remember that you do not get paid during the downtime, such as the return trip. So, be sure to weigh the pros and cons of returning to the event location before it ends. For more information on how to earn maximum ridesharing profits, check out this resource.

How Do I Find My Passenger Amongst the Chaos?

Identifying one individual in busy areas is tough to do on any given day. Trying to do this task at night when thousands of people are buzzing about is borderline impossible.

Especially if other drivers and passengers have the same plan to meet up with each other.

Due to this, a large number of cancellations occur and frustrated drivers and annoyed passengers are abundant. To prevent experiencing this dilemma, stay in contact with your passengers after you arrive at the pickup location.

Do not hesitate to text them details about your vehicle, which parking lot row you are in, or other helpful information. Hopefully, they will exchange descriptions with you too, such as where they are and what they are wearing.

Regardless, if you opt to text your passengers, do so while you are at a complete stop.

Maintaining constant communication with your passengers makes it easier to find them. Finding your passengers quicker means you will be able to move on to accepting the next ride request.

Of course, this is not always easy to do when the passengers you are trying to pick up are intoxicated or being difficult.

If you discover that your passengers have partied hard during the event, consider giving them a call rather than texting them. Avoid getting frustrated with them if they are slurring on the phone.

Take the time to be patient with them and help guide them toward your vehicle in a polite manner.

Once your passengers are in your car, ask how they are feeling. Try to gauge whether they are going to need the sick bucket. Offer them water to help settle their stomachs before moving the vehicle too. Doing so before takeoff can prevent them from vomiting in the back seat and thus preventing you from accepting another ride that evening.

Another issue to consider is making sure you pick up the right passenger. More than likely there will be a bunch of intoxicated people at the event, and it will be easy for them to mix their ride up with another.

Due to this, it is imperative for drivers to confirm the passenger’s name and destination before they get in the car.

The last thing you want to have happened is you pick up the wrong person or take them to the wrong location. If you confirm the rider’s identity before they get in the car, it’ll save you stress.

Intoxicated people may attempt to talk you into accepting their request since you are there. Do not do this. Explain in a calm, polite manner that their driver is waiting for them elsewhere. This points passengers in the right direction.


Knowing when and where to be as a rideshare driver is one of the best ways to maximize your profits. A great way to do this goal is by staying on top of what is going on in your city, or nearby areas if you live in a small town.


Take the time to discover when large groups of people are going to be leaving or arriving at a location near you.

Once you have your calendar for the month filled in, your next step is to prepare. Stock up on essential items, such as water, snacks, and gas. Be sure you have a puke bucket and a car charger for your phone.

When the event rolls around, double check everything. Take inventory to confirm that you have everything you could want or need for the evening.

Then, go through your list of critical items that you think your passengers may wish to. Doing so will ensure that the night goes by as smooth as possible.

Remember, be patient during these big events. Traffic will be difficult. Hopefully, surge rates will be in effect and make up for the irritation. Be civil with intoxicated passengers. They can be frustrating in general, but getting them riled up does not do anyone any good.

Always check to see if the people you are picking up are your passengers before they get into the vehicle. To do so, try to stay in touch with them without sacrificing your safety.

Drivers that can keep calm will be able to make these hectic routines a tradition, rather than a horrible experience.

Those that can pull this type of ordeal off can make a boat-load of extra money. Especially considering there are tons of people trying to get to where they want to go at each significant event.

So stay cool, calm, and collected. Doing so will make your night because the driver pay will be worth it.

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