Lesson 1: Surge Fares And Events

Hello and welcome to your first lesson of course 5 at the Rideshare Academy. In this lesson, we will cover how to take advantage of surge pricing and anticipating ride opportunities during local events. This lesson is broken into three parts.

Whether you have completed previous lessons or are just jumping in now, make sure to review the courses previous material so that you have a clear understanding of the terms and topics being covered.

Getting The Most Out Of A Surge

First, let’s break down surge pricing. Wondering what a surge fare is?

A surge is when there is such a high demand for rides in one area that drivers have an opportunity to receive more money per ride.

These surge fare are your best friend if you want to make money as easily as possible. They can be hard to pinpoint however, and unfortunately they can end as quickly as they begin. Luckily for drivers, surges usually appear in the same parts of your city consistently.

Wondering where to look for surge pricing?

  • Think about where your city’s main business force commutes to and from. For most places it is the center of a downtown area or by the industrial zones. Workers with typical 9-5 jobs seek transportation throughout these areas on a daily basis during times when traffic starts to rise.
  • Another example would be if your town has housing on the outskirts. In Tucson for example, students often request rides from an area just outside of town and often generate a surge demand. Drivers here take advantage of that during the rush hours.

Once you have figured out where and when there might be surges, use your app to check. These areas will be highlighted and the surging areas will be visible.

However, if you open you app while you are already out taking rides, you may have to travel a long distance to reach the surging area and end up missing the surge. Keep an eye on commonly highlighted areas and anticipate when they begin and end. Place yourself in the vicinity ahead of time.

Tip: When checking for surges, open and close your app to refresh the data. This will allow you to catch a surge as soon as it emerges.

Examples of common surge areas:

  • Downtown commerce areas.
  • Airports.
  • Schools as well as Universities.
  • Industrial zones.
  • Popular farmers markets and streets with a large gastro scene.

Local events And Concerts

Almost every city in the world has a host of events, festivals or concerts that you can take advantage of. Commuters who are heading to these events usually do not want to worry about driving or are planning to consume alcohol. Be there for them!

This is a fantastic time to park and wait for rides. During event surges, you will be placed in a queue with other drivers in the area. Make sure to stay online and keep an eye on your app. When placed in a queue you will receive the next available ride after those who were in the queue first.

When picking up passengers from events there are a few things to keep in mind:

  • They will usually be high energy and the atmosphere of the ride should match that.
  • Keep water on hand, hanging out at a festival or the like will make anyone thirsty.
  • The venue will undoubtedly be packed with pedestrians so drive especially carefully to ensure everyone safety.
  • If the event has alcohol be on the lookout for drunk drivers. Drive defensively.

Once you have successfully finished a ride head back to the area as quickly as possible. There will surely be more riders to pick up and therefore more chances to get in on the surge prices.

Research upcoming events in your city and plan out your day accordingly. Be sure to ask your passengers if they enjoyed the event and ask if there is any other events they plan on attending in the future. Sometimes you wont be able to find every event on the internet but word of mouth is a good way to find new ones.

If you have the chance, brush up on how you can converse about the events you want to give rides for. A fun light conversation about the event can enhance the passengers experience. They will be pumped up about their big night out and eager to talk about it.

Begin the conversation with a an inquiry into how their night went. From there you should find out what they liked about it and if they know of any events with similar turn outs.

Sources for Upcoming events

Check your city’s government and Facebook pages. They will post ahead of time about upcoming markets or festivals arranged by the city.

Another great resource is local bars. If there is a concert or a theme night with increased traffic you can prepare for it by keeping in touch with their websites.

Also, make an account and post on your cities local forums on the uberpeople.net website. This way you can ask other drivers in the same city where they are finding the most rides and at what times of day.

You can also use this as a way to ask questions about how other drivers are getting rated and what tips and tricks work for them. Open forum is the perfect place to receive feedback on your own strategies as well. If you are having trouble finding rides consistently this is perfect for finding a solution.

By using your sources and staying educated about the hot ticket locations making money with your ridesharing should be a breeze.

Surge Fares And Events Recap

Below are some questions about the lesson. Answer them in your head:

  1. What is a surge and how does it benefit the driver?
  2. Where is a surge likely to pop up in a developed city?
  3. Is driving to a current surge from a far away location a good idea?
  4. How does a driver queue work?
  5. What sources can you use to learn about local markets, concerts and events?