What Is UberLUX?

UberLUX is Uber’s premium car service which picks up riders in high-class, 2012 or later, luxury vehicles. Unlike UberX, which targets riders on a budget, UberLUX delivers the utmost in luxury. These rides are in high-end cars that are even fancier than UberBLACK, which already offers rides in luxury black vehicles with leather interiors. Uber markets...

UberLUX is Uber’s premium car service which picks up riders in high-class, 2012 or later, luxury vehicles. Unlike UberX, which targets riders on a budget, UberLUX delivers the utmost in luxury. These rides are in high-end cars that are even fancier than UberBLACK, which already offers rides in luxury black vehicles with leather interiors.

Uber markets UberLUX as a premium service to take during special occasions or important business events. Through the luxury vehicles in the UberLUX service, riders can give a better impression when showing up to their destination, impress a date, or just feel like a high roller for an evening.

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Let’s take a look at everything you need to know about UberLUX, including the pricing, driver requirements, and how to take your first UberLUX ride. We’ll also examine some of the premium vehicles you can expect to pick you up when you use the service.

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Where Is UberLUX Available?

Given the premium nature of the service, UberLUX is only available in select large metropolitan areas. Currently, the service is available in:

  • Austin
  • Chicago
  • London
  • Los Angeles
  • Miami
  • NYC
  • Sydney

Even within these cities, the availability of UberLUX is going to be lower than the other Uber services. The premium vehicles required for the service mean that there will be fewer drivers available overall.

Who Drives for UberLUX?

When you’re taking a premium ride, you should expect premium service, and that’s exactly what you get with UberLUX. In most cities where the service is available, UberLUX drivers must have both commercial insurance and be a commercially licensed driver.

This means that you’re not just getting any person off the street who can drive and doesn’t have any criminal convictions. This is the upper echelon of drivers, so expect both skilled driving and superb service (such as opening the car door for you).

How Much Does UberLUX Cost?

UberLUX is a premium service with a price tag to match; its base fare is much higher than other Uber services like UberX, UberSELECT, or even UberBLACK. What justifies the high price?

Aside from the fact that UberLUX drivers are professional drivers with commercial insurance, the main additional cost comes from the scarcity of the vehicles that are part of the UberLUX program.

What does this high price look like in practice? The precise cost depends on the city in which you’re traveling, as well as the distance and traffic conditions. To give you an example, here’s an estimate of an UberLUX fare in Austin, TX. For context, this is a short ride between the airport and a nearby hotel.

What Is UberLUX? Fare Breakdown

As you can see from the image, this price is only an estimate. The actual fare can (and will) vary. But this estimate does give you an idea of the general components that go into an UberLUX fare. In particular, note the high per minute and per mile fares.

How to Book UberLUX

So you’ve decided to take the plunge and spring for the utmost in rideshare luxury. But how do you book the ride? The process is just like booking any other Uber, with just one additional step.

First, you’ll need to enter your pickup and dropoff locations (just as you would with any Uber ride). Once you’ve done that, Uber will let you select your ride options. The default option is UberX. To select UberLUX, swipe to the left:

What Is UberLUX? Book uber ride first screen

Now, tap on the “Lux” option:

What Is UberLUX? Select UberLUX

This will show you an estimate of the fare. To book the ride, tap “Confirm LUX.” Once you do that, Uber will alert nearby LUX drivers and send one to pick you up ASAP. You might have to wait a bit longer than usual due to the scarcity of LUX drivers. But trust us, the wait will be worth it.

UberLUX Vehicles: Riding in Style

To get a sense of just how exclusive UberLUX is, here are seven of the luxury cars riders can expect when booking an UberLUX trip.

1. Porsche Cayenne

With UberLUX, you can expect anything from the Porsche family of cars. These are five-door luxury sedans marketed as a “sports car for the family.” It can comfortably seat four people including the driver and can even fit five if the passengers are squeezed together in the back. The Porsche Cayenne goes from 0–100 kph in just a little over six seconds — and it sounds really good doing it.

As is customary with most UberLUX cars, the Porsche Cayenne sports genuine leather seats, ensuring a luxurious and comfortable ride. Riders can also play their favorite tunes with its Bluetooth-supported media center and awesome Bose speakers on all five seats.

2. Mercedes Benz S Class

The Mercedes Benz S Class line is Mercedes’ luxury flagship class. They’ve been in production since 1972 and continue to captivate the hearts of luxury car lovers everywhere. They’re also a definite possibility for riders booking an UberLUX.

The S class is known for its highly-touted interiors, all stitched and sewn to achieve a uniform luxury feel. Riders also have the option of making the media center all theirs, thanks to the CarPlay and Android Auto-enabled media centers.

3. Maserati Ghibli

First introduced in the late ‘60s, the Maserati Ghibli is one of the most iconic sedans from the Maserati family. It was made to be a grand tour vehicle built for long drives over winding roads. As with any grand tour vehicle, the Maserati Ghibli pampers its riders and drivers with top-of-the-line interiors and perks.

The two newest Ghibli variants are the GranLusso and GranSport. The former focuses on luxury and comfort, while the latter boasts great dynamics that would please any car nut. Riders can enjoy full use of the Maserati Ghibli during long drives in the city.

4. Rolls-Royce

UberLUX offers its riders the chance to ride in a Rolls-Royce. As many riders and drivers know, Rolls-Royce cars are bespoke and are tailored to each driver’s specifications. Luckily, this now extends to UberLUX riders too.

However, only four-door Rolls-Royce cars are allowed in the UberLUX service. Unfortunately for fans of models such as the Wraith, two-door models are not in the list of cars riders can expect. Regardless, riders coming out of a Rolls-Royce in any special event can expect a great first impression.

5. Audi A8

In production since 1994, the A8 series is one of Audi’s best-selling luxury sedans. The new A8 series sells itself as one of the more future-proofed cars, focusing on comfort and functionality. With a built-in media center that pairs with most devices, riders can definitely get some work done on their way to a very important meeting.

The A8 is a great fit for UberLUX riders who need to show up and make an impression when the company car isn’t available. Despite all the professional-looking trimmings, it doesn’t forget its roots as a fast car. The A8 runs like a charm, complete with many assistance systems that ensure a smooth and fast ride.

6. Range Rover

With over 45 years of luxury off-road experience, the Range Rover is one of the best luxury vehicles in the market today, and one of the cars which riders can expect from an UberLUX ride. Like an UberXL, the Range Rover can hold a lot more riders and their luggage comfortably.

Unlike an UberXL, however, riders can travel in style in the Range Rover, complete with all its bells and whistles — plush leather seats, complete media center, and excellent audio.

7. Tesla Model S

Riders can possibly get a glimpse of the future of cars when they book an UberLUX ride. The Tesla Model S is one of the cars in the lineup riders can choose from when using this service. It is an all-electric vehicle that has tons of features that both riders and drivers can appreciate. The Model S is one of the first vehicles in the world to have completely autonomous driving and parking capabilities, which (almost) negate the need for a driver.

Furthermore, the Model S has a “bioweapon defense system,” which is essentially a climate-control system for the car. Additionally, it features a “ludicrous mode” that allows the Model S to go from 0–100 kph in just three seconds. Add all those features up and riders will have a top-notch UberLUX experience.

UberLUX: A Premium Service With Premium Vehicles to Match

If riders need to show up and make an excellent first impression, UberLUX is the best way to go. However, it’s not for everyone, and the price tag shows that. This service should definitely be reserved for really special occasions, such as a VIP meeting, an anniversary date, or the prom. Regardless of when you use it, UberLUX ensures every trip is a dream.

For more information about UberLUX, check out this video by The Rideshare Professor, which lays out the difference between the UberLUX and the UberSUV services.

Brett Helling

Brett Helling is the owner of He has been a rideshare driver since early 2012, having completed hundreds of trips for companies including Uber, Lyft, and Postmates. In 2014 he acquired to share his experiences with other drivers. His insights are regularly quoted by publications such as Forbes, Vice, CNBC, and more. He is currently working on a book about working in the Gig Economy, expanding his skill set beyond the rideshare niche. Read more about Brett here.

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