My name is Brett Helling and I’ve worked in the rideshare space since 2014. I started driving for Uber and Lyft in 2014 in Omaha, NE, giving hundreds of rides and gaining a lot of experience in the rideshare space.

I liked driving, but I also wanted to help other drivers do better in their own efforts. After all, the only training available to drivers were a few videos that the big companies like Uber and Lyft offered during their onboarding process. Other than that, drivers were on their own.

That’s why I started a small little blog to share my findings with other drivers. I wanted to dedicate my time to helping other rideshare drivers and delivery drivers maximize their income potential. I recognized the freedom that comes with working as an independent contractor, and I wanted to help other people experience that freedom.

At Ridester, we strive to produce only the highest quality content, based on our years of experience in the space. Whether it’s helpful guides, promotions, or ebooks, share what has worked for us and what has been proven to work for others too. Whether you’re looking to make more as a driver, or get started as a customer, you can learn how to here.

This push for quality allows us to provide you with the most accurate and up to date information, which is regularly quoted in publications like Forbes, The New York Times, The Guardian, CNBC, and, just to name a few.

When I’m not writing for Ridester, you can also find me contributing to other websites including Autoblog, RideGuru, and

History of Ridester

Founded in 2006, Ridester was the first online marketplace to monetize Ridesharing, years before Uber & Lyft. The original platform featured feedback ratings, route matching, and a payment system. While all those things are common in today’s transportation apps, back in the day, it was pretty revolutionary.

A screenshot of the original


Here are some interesting facts about Ridester:

  • Featured in Lifehacker, CNET Beta of Day
  • Appeared in Time Magazine & US News Articles
  • Zipcar invested in a consulting arrangement with Ridester
  • Facebook flew Ridester up to SF as part of the first 5 FBfund startups to pitch its business eight years ago.

… and a note from the founder…

“Back in 2006, the person who would eventually become the founder and CEO of Lyft (then called zimride) contacted Ridester to explore partnering, but instead we told them about our negotiations with Zipcar, and the rest is history. When my other company took off, he took over where I left off with Zipcar, and today his company is worth over two billion, and Ridester is on sale here on Flippa. I probably shouldn’t have been distracted by my other business, and stuck with Ridester!”

Acquired and Repurposed

If you didn’t get it from the quote above, the founder of Ridester eventually got busy with another business and put it up for sale. On March 29, 2016, I purchased the site and merged it with another I had been operating at the time. I then pivoted the strategy of Ridester from an online rideshare platform to a content site about rideshare platforms.

What started out as a humble blog with just a couple of writers eventually grew big enough to allow me to quit my corporate job to run the site full time. Since then, we’ve grown into a full team of contributors with decades of combined experience in the gig economy.

As the rideshare industry and continue to grow, we hope our community continues to grow with us.

My Favorite Content on Ridester

I’m biased because I like every article on the website. I think every article is helpful for a different reason, so I’ll only put my favorites below.


The guides on our site are some of my favorite helpful resources that provide the most value. They will walk you through various topics, step-by-step, so that you have a clear comprehensive picture of each topic once you’re finished reading.


If you know anything about the transportation industry nowadays, you’ve probably seen the aggressive cash and credit bonuses that these types of companies are currently, or have previously, offered. Here are a few of my favorites. They’re very hard to turn down because they’re so incredibly lucrative.


I wrote a few different Ebooks to help readers get started in the rideshare industry. We understand that the gig economy is a vast, scary place full over choices. That’s why we wrote 3 ebooks and are giving them away to our audience free of charge.

Wrapping Up

If there’s a topic you think we should cover, or if you want to contribute to the website, send us a message! We love hearing from our readers and we’re always looking for ways to provide more value on Ridester.

Thanks for visiting!

– Brett