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Instacart Statistics [Valuation, Revenue, Usage & More]

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Key Takeaways

  • Instacart’s valuation increased significantly, reaching $39 billion in 2021.
  • Revenue soared to $1.8 billion in 2021, marking a pandemic-induced boost.
  • Despite previous losses, Instacart reported a $50M profit in 2020.
  • With over 10 million active users, Instacart dominates U.S. online grocery shopping.

Instacart Valuation Statistics

Where does Instacart’s valuation place it in the grocery delivery market? Here’s a breakdown of Instacart’s valuation by year since 2016.

YearInstacart Valuation (USD)
20162 billion
20173.4 billion
20187.6 billion
202013.7 billion
202139 billion
202224 billion

Source: Fortune

Instacart Revenue Statistics

During the Coronavirus pandemic in 2021, Instacart’s revenue increased by 20% (from 1.5 billion in 2020 to 1.8 billion in 2021).

The table below shows the revenue statistics from 2013 to 2021.

YearInstacart’s Revenue
201310 million 
201475 million
2015120 million
2016185 million
2017300 million
2018525 million
2019735 million
20201.5 billion
20211.8 billion

Source: Forbes

Instacart Profit Statistics

Instacart is a private company and doesn’t make its profit information publicly available. However, it made a 50M USD profit in 2020 after a USD 300 million loss in 2019.

How Does Instacart Make Money?

Instacart makes money as a grocery delivery company in the following ways.

  • Revenue sharing
  • Service fees
  • Delivery fees
  • Mark-ups on product prices
  • Premium subscription service
  • In-app advertising

Instacart Order Statistics

If you want to make money as an Instacart shopper, you might wonder how many orders Instacart gets. The average figures are quite impressive, as shown in the table below.

TimeEstimated Instacart Orders
Every secondNine
Every minute533
Every hour31,958
Every day767,000
Every week5,369,000
Every month21,476,000
Every year257,712,000

Source: Toptal

Instacart Popular Categories

The most popular grocery item on Instacart is bananas. However, users can order almost anything from fresh produce to clothes.

Instacart User Statistics

Here are the key Instacart user statistics.

  • Instacart has about 10 million active monthly users.
  • In 2022, Instacart had about 9.6 million active customers, with about 97% from the United States.
  • About 54.90% of Instacart users are female, and 44.10% are male.
  • 26.6% of Instacart users are between 26 and 34 years.
  • Instacart users spend an average of 7 minutes and 23 seconds on the app.
  • About 92% of Instacart users in the U.S. use mobile devices to access online grocery delivery services.
  • 27% of US online shoppers use Instacart

Source: Usesignhouse

Instacart Shopper Statistics

One of the factors that impact the availability of Instacart shopper opportunities is the number of existing shoppers in the area. Here’s an overview of the number of Instacart shoppers by year.

YearNumber of Instacart Shoppers

Source: LinkedIn

Instacart Partner Statistics

Instacart partners are retail stores and grocery companies that work with Instacart. For instance, Costco, Wegmans, and Kroger.

Instacart had more than 900 retail partners in 2022. The large retail and grocery partners list makes it easy for customers to shop for items from their favorite stores—even those without their own grocery delivery services.

Wrapping Up

Not all local retail stores and grocery companies offer delivery, which turned out to be an essential service since the Coronavirus pandemic. That’s where shopping and delivery apps like Instacart come in.

From Instacart’s statistics and facts, the increase in shoppers highly impacts the average delivery time and shopper earnings.

If you’re ready to earn more money as an Instacart shopper, check out our other guides to understand which days you’ll deliver orders, whether Instacart provides insurance, and how to change your Instacart profile picture.

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