Key Takeaways
- Instacart’s valuation increased significantly, reaching $39 billion in 2021.
- Revenue soared to $1.8 billion in 2021, marking a pandemic-induced boost.
- Despite previous losses, Instacart reported a $50M profit in 2020.
- With over 10 million active users, Instacart dominates U.S. online grocery shopping.
Instacart Valuation Statistics
Where does Instacart’s valuation place it in the grocery delivery market? Here’s a breakdown of Instacart’s valuation by year since 2016.
| Year | Instacart Valuation (USD) |
| 2016 | 2 billion |
| 2017 | 3.4 billion |
| 2018 | 7.6 billion |
| 2020 | 13.7 billion |
| 2021 | 39 billion |
| 2022 | 24 billion |
Source: Fortune
Instacart Revenue Statistics
During the Coronavirus pandemic in 2021, Instacart’s revenue increased by 20% (from 1.5 billion in 2020 to 1.8 billion in 2021).
The table below shows the revenue statistics from 2013 to 2021.
| Year | Instacart’s Revenue |
| 2013 | 10 million |
| 2014 | 75 million |
| 2015 | 120 million |
| 2016 | 185 million |
| 2017 | 300 million |
| 2018 | 525 million |
| 2019 | 735 million |
| 2020 | 1.5 billion |
| 2021 | 1.8 billion |
Source: Forbes
Instacart Profit Statistics
Instacart is a private company and doesn’t make its profit information publicly available. However, it made a 50M USD profit in 2020 after a USD 300 million loss in 2019.
How Does Instacart Make Money?
Instacart makes money as a grocery delivery company in the following ways.
- Revenue sharing
- Service fees
- Delivery fees
- Mark-ups on product prices
- Premium subscription service
- In-app advertising
Instacart Order Statistics
If you want to make money as an Instacart shopper, you might wonder how many orders Instacart gets. The average figures are quite impressive, as shown in the table below.
| Time | Estimated Instacart Orders |
| Every second | Nine |
| Every minute | 533 |
| Every hour | 31,958 |
| Every day | 767,000 |
| Every week | 5,369,000 |
| Every month | 21,476,000 |
| Every year | 257,712,000 |
Source: Toptal
Instacart Popular Categories
The most popular grocery item on Instacart is bananas. However, users can order almost anything from fresh produce to clothes.
Instacart User Statistics
Here are the key Instacart user statistics.
- Instacart has about 10 million active monthly users.
- In 2022, Instacart had about 9.6 million active customers, with about 97% from the United States.
- About 54.90% of Instacart users are female, and 44.10% are male.
- 26.6% of Instacart users are between 26 and 34 years.
- Instacart users spend an average of 7 minutes and 23 seconds on the app.
- About 92% of Instacart users in the U.S. use mobile devices to access online grocery delivery services.
- 27% of US online shoppers use Instacart
Source: Usesignhouse
Instacart Shopper Statistics
One of the factors that impact the availability of Instacart shopper opportunities is the number of existing shoppers in the area. Here’s an overview of the number of Instacart shoppers by year.
| Year | Number of Instacart Shoppers |
| 2014 | 5,000 |
| 2016 | 20,000 |
| 2018 | 70,000 |
| 2019 | 130,000 |
| 2020 | 500,000 |
| 2021 | 600,000 |
Source: LinkedIn
Instacart Partner Statistics
Instacart partners are retail stores and grocery companies that work with Instacart. For instance, Costco, Wegmans, and Kroger.
Instacart had more than 900 retail partners in 2022. The large retail and grocery partners list makes it easy for customers to shop for items from their favorite stores—even those without their own grocery delivery services.
Wrapping Up
Not all local retail stores and grocery companies offer delivery, which turned out to be an essential service since the Coronavirus pandemic. That’s where shopping and delivery apps like Instacart come in.
From Instacart’s statistics and facts, the increase in shoppers highly impacts the average delivery time and shopper earnings.
If you’re ready to earn more money as an Instacart shopper, check out our other guides to understand which days you’ll deliver orders, whether Instacart provides insurance, and how to change your Instacart profile picture.
