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If you own a car, you know that it can be expensive. You have to pay for gas, maintenance, and insurance. You also likely have a monthly car payment on top of all that, which can really add up and turn your car into an expensive (if necessary) piece of property.
Wouldn’t it be great if there were a way for your car to help you earn money? This is one of our main goals here at Ridester.
However, most of the methods we discuss require you to put in some effort. You have to spend time driving around to pick up passengers or deliver food. While this is honest and even well-paying work, it doesn’t help people who already have a busy full-time job and are looking for a way to use their car to make extra passive income.
With a platform called Wrapify, however, it’s now possible to get paid for driving your car. And unlike rideshare or delivery driving, it requires no extra effort on your part. All you have to do is agree to have Wrapify place an advertisement on your vehicle. You then drive as you normally would, and Wrapify pays you each month for displaying the ad. The whole process is simple and doesn’t cost you anything.
In this guide, we’re going to show you how to use Wrapify to earn extra income. We’ll cover how the Wrapify app works, who’s eligible for the program, and how much you can make. We’ll also look at some of Wrapify’s competitors and help you determine if the program is worth it for your situation.
- How Does Wrapify Work?
- Wrapify Driver Requirements
- Where Is Wrapify Available?
- How Much Can You Make with Wrapify?
- How to Sign Up for Wrapify
- The Vehicle Wrapping Process
- Wrapify FAQ
In its most basic form, Wrapify is an advertising platform. It’s similar to a billboard, except that instead of placing an ad on a static sign near a roadway, the ad is on your car. Wrapify accomplishes this by wrapping your car with a special removable sign. They can cover part or all of your vehicle.
Once Wrapify has covered your vehicle, they use the Wrapify app to track the amount of time, location, and hours when you spend driving. Based on this information, they determine how visible the ad is and pay you accordingly.
It’s a way to make easy extra cash, since all it requires you to do is drive. Wrapify points out that the average driver spends 100 minutes a day on the road between commuting and running errands. Normally, this time you spend on the road costs you money. Wrapify aims to help you turn this time into money.
If Wrapify sounds like an exciting opportunity, then you’re on your way to signing up and earning. First, however, you need to be sure that you meet Wrapify’s requirements. To be a Wrapify driver, you must meet the following criteria:
- At least 21 years of age
- Clean driving and criminal record
- Own or currently lease a 2008 or newer vehicle in clean, sound condition with no past or present body or paint damage
In addition to the above, Wrapify notes that certain vehicles are not possible to wrap even if they meet the age and condition criteria. Examples of ineligible vehicles include the following:
- Jeep Wrangler
- VW Beetle
- Commercial vans
- Fleets of vehicles
- RV/motor homes
- Freight vehicles
As you can see, the requirements are not difficult to meet. The one you should pay attention to is the issue of body or paint damage. Even if you’ve had the paint damage professionally repaired, it could still cause issues. Don’t worry, however, as Wrapify will have a professional inspect your vehicle before wrapping it to ensure that doing so will not cause any damage.
Wrapify is available in dozens of cities across the United States. Here are just a few of the places that Wrapify is currently available:
- Los Angeles
- Orange County
- San Diego
- San Francisco
For a full list of cities where Wrapify is available, visit the company’s website.
While the above are cities where Wrapify operates, living in a city on this list doesn’t guarantee that you’ll be able to drive for Wrapify. The availability of Wrapify is constantly shifting based on where advertisers want to target their efforts. If you’re in doubt, the best thing to do is to download the Wrapify app and start driving. You’ll then be able to see if you’re eligible to receive offers to advertise on your vehicle.
Your earnings with Wrapify will vary based on the following factors:
- How much time you drive
- When you drive (driving during commuting or business hours will tend to earn more than driving in the middle of the night)
- Where you drive (driving in areas with lots of traffic will tend to increase your earnings, as it means more people see the ad)
- How much of your car is wrapped. There are three options:
- Panel — This means a rectangular ad panel is applied to the side of your car. It’s the lowest level of earnings, but it’s also less intrusive than wrapping your entire car. Average earnings for this level are $84–$140 per month.
- Partial — This means wrapping the doors and back of your car. You’ll earn more for this level of coverage. Average earnings for this level are $196–$280 per month.
- Full — A full wrap is exactly what it sounds like: Wrapify covers the entire painted surface of your car with an advertisement. This is the highest earning level. Average earnings for this level are $264–$452 per month.
Here are some illustrations of the different levels of wrap coverage:
We cannot emphasize enough, however, that the earnings ranges we provided above are just estimates. Your earnings can and will vary based on many factors. The only way to figure out how much you’ll earn for sure is to sign up for Wrapify, which we discuss next.
Signing up for Wrapify is a simple process. To start, you’ll need to download the Wrapify mobile app for Android or iPhone from the Apple App Store or Google Play Store. Note that the Wrapify app does not work with tablets.
After you download the app, open it. You’ll first need to give the Wrapify app permissions to access your camera, location, and to make and manage phone calls. The phone call permission is necessary to determine the state of your device’s cellular connection; the app does not make or receive phone calls on your behalf.
After agreeing to these permissions, Wrapify will prompt you to sign in. Since you’re new, you’ll need to tap on “Create Account.”
Then, you’ll see a screen like the following:
You’ll need to enter the following information:
- First Name
- Last Name
- Phone Number
- Date of Birth
You’ll also need to agree to the Wrapify Terms of Service and note if you’re a rideshare driver.
Once you’ve done the above, Wrapify will display a screen like the following:
This displays how many miles you’ve driven while using the app. From here, the process gets a bit murky. Wrapify requires you to drive at least 50 miles before they can start sending you campaign offers. However, many users note in reviews that the app is bad at tracking driving miles, giving you credit for driving fewer miles than you do. We hope that Wrapify resolves this issue, as it’s a big barrier to using the app the way it was intended.
Still, assuming that the app does correctly track your miles, you’ll eventually be able to see a list of campaigns for which you’re eligible. You’ll find these in the Wrapify app’s “Campaign List”:
You’ll receive notifications when a new campaign becomes available. Once it is, you can tap on it to agree to it. From there, Wrapify will contact you to set up a time to wrap your vehicle.
Once you’ve scheduled your appointment, you’ll need to prepare the vehicle by getting a car wash. This ensures that no dirt will become trapped under the vehicle wrap. You’ll then take your car to the facility, where professionals will apply the wrap.
Wrapify requires you to leave your vehicle at the facility for this process, which can take several hours. They do provide a $25 reimbursement for rideshare expenses to help you get home and back to the wrapping facility.
After you’ve picked up your wrapped vehicle, all you have to do is start driving. Wrapify will then send you a payment at the end of each month. As a Wrapify driver, you’re considered an independent contractor. This means that Wrapify will send you a Form 1099 at the end of the year so that you can report the income on your taxes.
The wrap will stay on your vehicle anywhere from one to 12 months, depending on the nature of the ad campaign. Once the campaign has ended, Wrapify will remove the vehicle wrap, leaving your car looking the same as it did before. You can then sign up for a new wrap and repeat the process.
To conclude this guide, here are answers to some common questions about Wrapify:
1. Who are Wrapify’s competitors?
The main competitor of Wrapify is Carvertise. They offer a similar service, though there are some key differences. One difference is payment. While Wrapify’s payment amount is variable and based on live data from your mobile device, Carvertise pays a flat rate of $100 per month.
They do offer some campaigns that pay as high as $200 per month, but these are less common. Carvertise also has a program that will pay you to park your car in specific places at specific times. For this type of advertising, Carvertise pays $30 per hour. You can learn more about Carvertise here.
2. Will Wrapify affect my car insurance rates and coverage?
We’re not insurance brokers or agents, so we can’t answer this question with certainty. The best solution is to talk to your insurance company about how this could affect your rates just to be safe. Generally, however, it shouldn’t affect your rates any more than painting your vehicle a different color.
3. Will Wrapify damage my vehicle?
Wrapify technicians take the utmost care when installing and removing vehicle wraps. As long as there is no pre-existing damage to your car’s paint, the wrap should not damage it in any way. If you have any doubts, talk to Wrapify before getting a wrap installed.
4. How long does it take to install a Wrapify advertisement?
The process generally takes 6–8 hours, though it depends on the size of the ad and of your vehicle. Wrapify only installs ads on weekdays during business hours, so keep that in mind when scheduling your wrap; you’ll probably have to take time off of work to do it.
5. Can I drive for Uber and Lyft while using Wrapify?
Yes, you can. While rideshare companies would prefer that you not do this, they do not prohibit it, and nor does Wrapify.
Of course, you should never do anything to hurt your driver rating, but as long as the ad isn’t leading to negative ratings or comments from passengers, you should be fine. In fact, given the amount of time you spend driving as a rideshare driver, you’re likely a perfect candidate for Wrapify.
6. What companies does Wrapify advertise?
Wrapify has worked with a variety of Fortune 100 companies, including household names like Google, Microsoft, Petco, eBay, and even Lyft. You’ll be able to see what you’ll be advertising when looking at the details of a potential campaign.
7. Can I advertise my business with Wrapify?
Yes, Wrapify is always looking for new brands to work with. To learn more and get a quote, visit the Wrapify Brands page.
Wrapping Up: Is Wrapify Worth It?
We’ve covered a lot of ground in this article, but the ultimate question you need to answer is this: Is Wrapify worth it? We think that it can be, though it depends on your situation. If you spend a lot of time driving in high traffic areas during busy hours, then it makes financial sense to use Wrapify.
Of course, you can’t consider it just from a financial perspective. Wrapping your car with a big advertisement can give the wrong impression to some people, leading to ridicule or even issues with professional advancement. You have to weigh the pros and cons and decide if the extra money is worth it.
Finally, the complaints about Wrapify from users are concerning. If the app doesn’t work as it’s supposed to, then the whole premise behind Wrapify doesn’t matter. Still, it’s worth testing the app out for yourself, as the earning opportunity is still solid. It could be worth looking into Carvertise as an alternative, however.
To get started with Wrapify, visit their website.
Brett Helling is the owner of Ridester.com. He has been a rideshare driver since early 2012, having completed hundreds of trips for companies including Uber, Lyft, and Postmates. In 2014 he acquired Ridester.com to share his experiences with other drivers. His insights are regularly quoted by publications such as Forbes, Vice, CNBC, and more. He is currently working on a book about working in the Gig Economy, expanding his skill set beyond the rideshare niche. Read more about Brett here.