Key Takeaways
- Wrapify combines car advertising with digital retargeting to measure ROI for businesses.
- Drivers can earn extra by wrapping their vehicles with ads, with campaigns varying in duration and compensation.
- The process includes app sign-up, vehicle wrapping, and driving within designated campaign areas.
- Compensation depends on ad coverage level, with earnings potential ranging from $196 to $452 per month.
What Is Wrapify?
Founded in 2015 by CEO James Heller, Wrapify connects offline and online ads by advertising on cars, retargeting customers online, and measuring a business ROI with these campaigns.
This advertising company works with businesses that want to advertise their products and services through out-of-home (OOH) ads and offers extra money for rideshare or delivery drivers by wrapping their vehicles with advertisements.
Wrapify advertises various products and services, including food, beverage, car, clothing, and electronics brands.
It partners with brands and agencies such as Instacart, Alaska Airlines, AdQuick, Carat, Talon, and more.
According to its website, it currently has over 450,000 contracted drivers across the U.S.
How to Make Money as a Driver With Wrapify
As long as you meet its eligibility criteria, earning passive income with Wrapify can be easy.
Step 1: Qualification
After signing up on the Wrapify app and passing the background check, start by driving at least 50 miles along your usual commute route with the Wrapify app running.
When you complete this, you’ll start qualifying for your first campaign and receiving offers within your area.
Campaigns last from weeks to months. Choose wisely, as your car will have ads as long as they last!
Step 2: Ad Coverage Options
Next, choose your desired ad coverage level. Options include a lite wrap (side doors), a partial wrap (doors, back, and rear window), and a full wrap (entire vehicle).
Step 3: Background Check
After accepting a campaign offer, you need to submit requirements for your background check via the driver’s dashboard on the app.
The requirements include your Social Security number and photos, and it could take up to three days to process.
Step 4: Car Wrap Appointment
Once you clear the background check, you’ll set up a car wrap appointment with Wrapify’s accredited wrapping company.
The rules state that you must wash your car beforehand to avoid getting dirt and debris trapped under the wrap.
On your scheduled day and time, bring it to the shop, where professionals will apply the wrap.
The process can take several hours, depending on your vehicle, the amount of car wrap required, and the number of vehicles in the queue.
During the process, the graphics installer will also apply a little plastic puck that emits a signal to help the app track your miles.
It’s important to help you determine your total payment during the campaign.
Note that Wrapify pays for the car wrap process, but you’re responsible for its maintenance.
Step 5: Driving and Earning
Once wrapped, Wrapify will pay you, up to the mileage limit, for driving around the campaign zone with the app running.
Keep in mind that you’ll only receive a campaign offer via the Wrapify app. The company warns drivers to ignore emails saying they received a campaign. It’s a scam.
Also, note that campaign availability depends on the active brands on the platform. Some drivers receive campaign offers within minutes, while others wait for months.
As a result, it’s not a guaranteed employment opportunity.
Brett’s Take: Thoughts From an Expert
At the end of the day, Wrapify is a great solution that allows drivers to make money with their car fairly passively.
If you’re interested in becoming a driver, I suggest looking at your average weekly mileage, vehicle condition, and the potential for campaign availability in your area before applying.
If you live a small town, they will be less likely to want to advertise there. But if you’re in a large city like New York City, there will likely be quite a bit of demand.
Try to put yourself in the shoes of an advertiser and try to think what might drive the best ROI for them. Then, weigh the costs against the benefits and you have your answer.
How to Sign Up for Wrapify
Drivers can download the Wrapify app on the App Store or Google Play Store.
Open the app, create an account, and provide your basic information, including your full name, email address, mobile number, and birthdate.
Other details for the background check will be required when you accept a campaign.
Wrapify Driver Requirements
Although Wrapify provides an accessible and practical way to earn money, its driver and vehicle requirements are strict.
The driver must:
- Be at least 21 years old.
- Have a valid driver’s license.
- Have a registered sedan, coupe, SUV, minivan, or pick-up truck that’s at least a 2010 model with no more than 85,000 miles.
- Have an Android or iOS smartphone.
- Have vehicle insurance.
- Have a bank account.
- Have a clean driving record.
- Pass a background check.
Also, note that your vehicle must be in good condition, meaning no dents or scratches that can distort the ads wrapped on it.
How Much Does Wrapify Pay Drivers?
Wrapify pays for the total miles you drive per day within the campaign area. However, the rate varies based on traffic and the time of day.
Your earnings depend on the type of ad coverage on your car. Wrapify estimates the following earnings per cover:
- Lite: Around $196–$280 per month
- Partial: Around $196–$280 per month
- Full: Around $264–452 per month
Note that Wrapify only pays for 25 to 35 miles of driving within the campaign area per day. Specifically, it pays up to 25 miles within the blue zone and up to 10 miles in the red zone.
Although there’s a cap on the mileage; you don’t need to meet the required minimum.
If you want to earn more, consider joining SWARM events, which gather a large number of vehicles in one area or event to heavily promote the ad.
It pays a bonus on top of your monthly pay or offers higher rates. For example, one driver shares on Reddit that he earned $140 per hour for two days and $65 per hour for another day for SWARM events.
Wrapify pays biweekly via direct deposit. Your earnings may not be much, but they’re enough to cover your daily gas prices and other small expenses.
Wrapify Tax and Expenses
Wrapify drivers pay nothing to wrap and unwrap their cars. If the wrap damages their car, they can make a claim and seek reimbursement from the company.
However, Wrapify doesn’t reimburse driver’s gas and maintenance expenses.
Meanwhile, all Wrapify drivers are 1099 independent contractors. Those who earn less than $600 in any given tax year don’t need to report their earnings on their taxes.
Meanwhile, those who earn over $600 need to file a 1099 form with the IRS.
What Drivers Say About Wrapify
Wrapify has a rating of 4.25 out of five stars from 32 customer reviews on Better Business Bureau (BBB).
Many of the reviews acknowledge it’s a good way to earn extra cash, especially if you’re a delivery or rideshare driver, student, or retiree. Some also say that it has a responsive support team.
Meanwhile, Wrapify received a few complaints about not receiving compensation for their damaged car due to the wrap and having an unpaid campaign.
On the other hand, Wrapify has a 3.9 rating out of five stars from over a thousand reviews on the App Store.
Most of the reviews share their good experience with the app and regard Wrapify as a good source of side income, especially during its SWARM events.
However, some reviews say the app sometimes has trouble tracking the miles. Also, some drivers don’t consistently receive offers in their areas.
Despite some damage claim issues, technical concerns, and a lack of campaigns, Wrapify has received mostly positive reviews from drivers.
Pros and Cons of Wrapify
Here’s a quick summary of the upsides and downsides of driving and earning with Wrapify.
An ideal passive income source for students, professionals, and delivery or rideshare drivers
Decent pay for a side income
Generally responsive support team
No minimum required miles
Flexible schedule
Doesn’t guarantee consistent campaigns
Possible car damage with the wrap installation
The app sometimes has trouble tracking the miles.
A few report not being able to receive their damage claim.
Frequently Asked Questions
Will the Wrapping Damage My Car?
Unlikely. Wrapify works with accredited wrapping companies that ensure that the highest quality standards are met in terms of wrap installation and removal.
It also demands that you maintain your car, as existing damage is excluded from the company’s liability.
Definitely! Wrapify invites delivery or rideshare drivers, individuals with vehicles, and fleet owners to make extra money by getting their cars wrapped and driving around the city.
Just make sure your deliveries take place in the campaign zone!
Can I Use a Lease or Rental Car for Wrapify?
Yes. Wrapify allows a lease or rental car as long as the vehicle and lease agreement are in your name.
Verdict: Should You Get Your Car Wrapped?
Try Wrapify if you want to make extra cash while driving. It’s a legitimate company with a simple business model that enables almost anyone with a car to have a decent side income.
However, remember that joining such companies has drawbacks. Mainly, campaigns might be scarce, especially in neighborhoods.
They also may not pay well or regularly, so it’s a good idea to weigh Wrapify’s pros and cons with your needs and lifestyle. If it suits you, give it a try!
Meanwhile, if you want other options, Carvertise offers an opportunity similar to Wrapify. Check out our Carvertise vs. Wrapify article to see which one suits your needs best.
